Enviro Tech gets Serious identity from Elmwood.

Wast management firm Enviro Tech has been re-branded as Serious by Leeds-based Elmwood.

The identity originated from a conversation Elmwood Chairman Jonathan Sands had with Enviro Tech MD David Birkett. Sands revealed: “David explained the challenges both individuals and businesses face these days complying with environmental law and I was staggered at the potential penalties when you don’t – and I said that’s Serious **it.”

Birkett added that the name was perfect as it demonstrated that the company was Serious about its job whilst also illustrating a sense of humour. The theme runs across all the firm’s stationery and promotional literature.

© The Marketeer, March 2003