Seriously effective brand
1st November 2005
Serious have cleaned up at the DBA (the trade association for the design industry) by using design to make a virtue out of what we do.
After being re-braded from Envirotech, serious and design agency Elmwood netted the prestigious Design Effectiveness Award for creating a distinctive brand, which led to an increase in turnover by 75%
Many customers cited the new identity as an influencing factor when awarding new contracts.
Raymond Turner, chair of the judges, called Serious "a bold branding decision, brilliantly executed throughout the organisation and a great 'door opener' which delivered tangible business results"
The panel of judges was made up of senior judges from BAA, GlaxoSmithKline, Nissan, 02, Virgin Atlantic, Vodaphone and Waitrose.